A minor note on Meg's curiosity over why Call of Cthulhu has grown inexplicably more popular without much in the way of new releases:
The Mythos is incredibly popular right now. Tons of foreign or indie films based on Lovecraft's stories (or at least cosmic horror themes). I get to post occasionally on http://unfilmable.blogspot.com/
, and there's more and more movies, games, comics, and books coming out with Lovecraft or Cthulhu as a theme every month.
I did some articles on new releases in June and July, and I'll prolly have enough for one this month too.